High Tech Advertising
With Consumer Flavor
Lutat & Battey was founded in 1978 by a frustrated ad manager from Memorex
and a Benton & Bowles escapee. These marketing communications veterans
shared the belief that the proven principles of consumer advertising and product
branding could change the face of high technology advertising. Our job: to
replace glorified data sheets with real, benefit-driven ads that achieve real
results.
Our first client was Shugart & Associates, the company that pioneered the
development of small form-factor disk drives. In the process, Shugart set a mass
storage standard that helped make the desktop PC a reality. In the years that
followed Lutat & Battey added more technology clients that set their own new
standards - companies like Altos (Acer) Computer, IBM, Link Technologies, P-CAD, Conner Peripherals, CADAM and Seagate.
Madison Avenue Savvy. Silicon Valley Smarts.
At Lutat & Battey we believe that an advertising agency must understand
technology to sell it, which is why we use the products we advertise in our own
business. What's more, all of our key account people have technical backgrounds.
For over 15 years, Lutat & Battey has been the agency of record for Goelitz
Candy Company. We are proud to have helped this fine organization grow from
a small family business to become one of the world's leading producers of high quality confections, including Jelly Belly, "the original gourmet jelly bean," now
a household word around the globe. This proven experience in consumer advertising and branding has achieved documented results for a growing list of high technology clients.
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