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"It should come as no surprise that advertising methods that work for
national consumer brands like Jelly Belly jelly beans
also achieve results in
high tech.
What's ironic is that not enough technology companies appreciate
this fact."Bruce has more than 30 years of experience on both the client and agency sides of the business. On the client side - he has held communications marketing positions with Kaiser Aluminum, Owens-Corning Fiberglas and Hasbro Toys. On the agency side - Bruce has worked on national and international consumer brands, including Blue Cross, General Foods Post Cereals and Hasbro Toys. Helping Jelly Belly jelly beans achieve national brand leadership in the extremely competitive and fast-changing confectionery market has provided the background to greatly benefit our high technology accounts. Which is why Bruce maintains a hands-on involvement with every Lutat & Battey account. |
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"Successful high tech marketing is equal parts innovative engineering
and business insight. Our job is to know the technology - and to know
technology markets."From a 500 MHz workstation to the digital engine and brake management systems on his BMW motorcycle, Rick has an insider's appreciation for the power of engineering. A detail-conscious advertising and communications management professional, Rick established his credentials on the client side with Memorex, Avantek, Fairchild Camera & Instrument and National Semiconductor. Rick lives and breathes technology. It's an enthusiasm which has energized his work for clients including Apple Computer, Altos Computer Systems, American Microsystems, Conner Peripherals, GTE Lenkurt, CATV-Fiber Optics Communications divisions, IBM's CADAM and P-CAD divisions, Mountain Computer and Seagate Technology. |
