We are in business to produce tangible added value for our clients. Here are five key ways we make it happen:

1. We work as a seamless extension of your organization.

Putting Lutat & Battey on your team gives you on-call access to a veteran team of specialists in marketing communications, advertising planning, research, art direction, copywriting, media services, and collateral production. We believe in working in partnership with you, and with the other consultants on your team (such as public relations organizations) to achieve the results you're looking for.

2. Speaking of results, we believe advertising should deliver them.

We believe in formulating a carefully researched and well-defined set of marketing communications strategies designed to achieve a clear set of objectives.

Whether you want to increase sales leads, brand awareness, market share, name recognition, or any of a number of other goals, we agree on the objectives of each campaign up-front.

3. We put ourselves in our clients' shoes.

At Lutat & Battey we never forget that the reason you spend money on advertising is to support your company's growth and profitability. That is why we treat every account, and every project, as if it were our own. We take the time to understand your market. What's more, you always have direct personal access to our top people - and our best thinking.

4. Advertising is a "what have you done for me lately?" business.

This is just another way of saying that we work exceptionally hard for you. Advertising is not just a service business, it's an idea business. By providing you with insightful, marketable ideas, the people at Lutat & Battey go the extra mile to justify the trust our clients place in us.

5. Advertising is a communications tool. We start by communicating clearly with you.

Our clients don't want surprises. Often, the ad campaigns we create may pleasantly surprise our clients by the exceptional results and sales leads they generate. But when it comes to the financial aspects of our business relationship we believe in due-diligence. You will always know what is happening and why - and what you are paying for - in advance.

At Lutat & Battey, we think advertising should be proactive instead of reactive. That's why we believe in taking the time to develop comprehensive communications strategies that get your ideas both noticed and acted on in the markets you need to reach.

Positioning, strategic results, objectives and detailed copy points are the foundations of every successful ad campaign.

• Positioning analysis helps you clearly differentiate your marketing messages and often uncovers hidden market opportunities.

• Strategic results are a reality check. They enable us to develop creative concepts that hit market hot buttons.

• Objectives define the action we want the market to take - while providing a built-in gauge for the effectiveness of each marketing communications project.

• Copy points define the message content and give you management control over the marketing communications process.