Apple Computer
Objective: introduce and position Apple Remanufactured Laser Toner Cartridges with quality that is the equal to new cartridges, better than refills, and less expensive.



CADAM (an IBM company)
Objective: invite prospects to send for a demo diskette as the best way to try the world's leading PC CAD/CAM software package. Results: the creative concept pulled an astounding response in both U.S. and international markets for several years running, beating CADAM's initial objectives by an order of magnitude.




Caere Corporation. (Business Products)
Objective: to help turn a recognized force in Auto ID Products (bar code and OCR readers and scanners) into the dominant player in automating utilitites and license collections among city and country government agencies. Results: within weeks of the ad breaking these agencies began lining up to automate their teller window lines. Check out Caere Online.




Distinct Corporation
Objective: recharge the Distinct brand with a new, innovative and memorable look, as well as simplify the messages and offers to improve both recall and response. Results: "The Cody Kid" has already proved popular in both the U.S. and Europe and will soon be appearing in the Distinct Web site. Check out Distinct Online.

Conner Peripherals
Objective: introduce the world's first disk drive designed for battery powered laptop computers. Results: a series of consecutive right-hand page ads provided the breakthrough specs right in the headline. The commitment that Conner demonstrated with these ads helped convince key customers to immediately place volume orders.





Herman Goelitz
Objective: position and maintain international brand loyalty for Jelly Belly®, "The original gourmet jelly bean®." Results: Colorful, Jelly Belly advertising campaigns, with mouthwatering graphics in consumer magazines, successfully established the Jelly Belly brand as the premier product in the gourmet candy industry.


Check out our latest creation,
Jelly Belly Online

Jelly Belly 60 second Radio commercial (668Kb au format)

ELEMENTS from Neuron Data
Objective: reposition Neuron Data as the leader in rules-based, client-server, Intranet/Internet C, C++ and Java applications development software. Results: the first in a series of attention-getting ads uses the practical and ever-changing rules of life to show that putting business rules into software can be easier to do and changed more quickly. Check out www.elements.com.






OTC Telecom
Objective: introduce the world's first and only plug-and-play wireless Ethernet in a way that turns everyone on and satisfies customers. Results: education and business are now all abuzz and sporting ear-to-ear grins. Check out OTC Telecom.





Sherpa Corporation
Objective: take PDM (Product Data Management) software to a new level - top management, who will care and do something about whether their manufacturing organizations are getting to market quicker and lowering cost. Result: senior execs from prestigious companies are coming to Sherpa's Web site, and entering the sales cycle.