History
Added Value
What Exactly Is Documented Added Value?
First, you need to consider the way most ad agency media departments buy
ad space for their clients. In most cases, agencies simply refer to the
published rates, while negotiating better contract years and perhaps a few
free research studies.
What they won't tell you is that it's possible to do far more.
Lutat & Battey works hard to negotiate these "better deals,"
and we provide you with full documentation.
That's "Documented Added Value."
For our clients, it's like getting an increased ad budget at no additional
cost.
What About "Lower Cost Results"?
Lutat & Battey has shown many clients the benefits of fine-tuning their
lead fulfillment and tracking systems - or setting up entirely new
systems from scratch.
We've also shown our clients the results they can get from accurate and
timely research. These measurements are essential to engineer a program
that produces a large number of highly qualified sales leads at a cost that
is far less than the industry average.
Paying attention to details like these can help increase your sales results
- at lower cost.
